What Landed users actually want
Mimir analyzed 14 public sources — app reviews, Reddit threads, forum posts — and surfaced 15 patterns with 8 actionable recommendations.
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Top recommendation
AI-generated, ranked by impact and evidence strength
Build a "time to first match" dashboard that surfaces hiring velocity metrics to employers within 48 hours of onboarding
High impact · Medium effort
Rationale
Employers achieve 85% reduction in time-to-hire and respond to candidates in under 5 hours, but this competitive advantage isn't immediately visible to new users during their critical first experience. General managers save 36 hours monthly and reclaim 8 hours weekly, yet these operational gains only become apparent after extended use. By surfacing hiring velocity metrics within the first 48 hours, new employers can see their own performance data compared to industry benchmarks, creating an immediate aha moment that drives retention.
The data shows employers achieve 4x industry average hire rates and fill 324 roles in 8 weeks, but these wins take time to materialize. A velocity dashboard showing real-time metrics like average response time, candidate pipeline fill rate, and projected time-to-hire would let employers see progress before their first hire completes. This addresses the engagement gap between signup and seeing tangible results.
This recommendation targets the primary retention metric by demonstrating value before churn risk increases. Employers who see their own data improving in real-time are more likely to remain engaged through the full hiring cycle, reducing early-stage abandonment.
Projected impact
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7 additional recommendations generated from the same analysis
Users are already telling friends and family about the platform organically, with strong word-of-mouth driving acquisition. The platform has 100K+ blue collar workers and 500+ brands, indicating product-market fit, but this viral growth is currently unstructured and unrewarded. Candidates say things like "Been telling all my friends and family about this app" without any incentive to do so.
Employers achieve 66-87% cost reductions and 52-67% time savings, but these outcomes require full platform adoption. The data shows AI-powered candidate reconnection saves $3,500 per hire and boosts interview rates by 10%, yet new employers may not understand how these features work or trust the AI's recommendations initially. General managers save 36 hours monthly, but this value proposition likely takes weeks to become apparent.
The platform prevents candidate overwhelm by curating job selection rather than showing thousands of listings, but this curation may also limit discovery. Users appreciate that "there's a good selection of opportunities, not so much that you get overwhelmed," yet candidates applying to hundreds of jobs suggests they're still manually searching. The one-click application feature enables easy multi-job applications, but candidates need help finding the right subset of opportunities.
Users experience friction with mobile app downloads and password management, requiring support intervention. The platform's Tinder-like interface and one-click applications are praised as key differentiators, but requiring an app download creates an early adoption barrier. Candidates say "easy to use like Tinder" and "so user friendly," but this experience only happens after successful installation.
The platform demonstrates clear ROI with 85% time-to-hire reduction, 52-67% cost savings, and $1.56M saved through automation, but these wins belong to individual general managers or restaurant operators. Internal stakeholders like executives and regional managers need to see these results to approve expanded use or enterprise contracts. Case studies exist (Kava 3x hiring wins, Tru by Hilton 6x boost), but frontline users can't easily create their own.
Job postings prominently feature flexible scheduling, competitive pay, meal benefits, and signing bonuses, indicating these factors matter to frontline workers. Candidates see varied hourly rates ($10.98-$32.50/hour) and benefits like health insurance and 401k, but they must click into each posting to discover these details. The platform covers entry-level through management roles across hundreds of positions, making manual filtering time-consuming.
Employer responsiveness and 24-hour response times are cited as key advantages over traditional job boards, with 100% of employers responding in under 5 hours. Candidates value transparency and knowing where they stand, but the current experience may not surface this responsiveness clearly. When candidates apply, they need confidence their application was received and will be reviewed quickly.
Insights
Themes and patterns synthesized from customer feedback
LANDED's frontline-focused mission with internal culture emphasizing ownership, speed, and results enables authentic positioning with both employers and job seekers. This values alignment strengthens employer adoption and candidate retention.
“LANDED serves 500+ brands across hospitality and restaurant industries with AI-powered hiring solutions”
Job listings prominently feature competitive wages with signing bonuses, flexible scheduling, and benefits like meal plans that appeal to frontline workers. These features directly address candidate preferences and improve job fit.
“Compensation structure includes base wage of $12/hr plus $300 signing bonus to attract candidates”
Intelligent job matching and curation reduce the overwhelming experience of traditional job boards, improving engagement and application quality. This design choice prevents user fatigue and increases conversion.
“Platform provides curated job matching rather than overwhelming job listings”
Platform covers entry-level positions (cashier, line cook, dishwasher) through management roles (general manager) across hundreds of jobs from major brands and restaurant chains. This breadth enables network effects and sustained engagement.
“Job responsibilities span multiple functions: order taking, cashier, drive-thru, food/drink prep, store cleanliness, and baking”
Geographic matching based on zip code and mobile app as primary access point enables efficient local job-candidate discovery. This design choice drives engagement by showing relevant opportunities.
“Platform offers mobile app functionality with location services integration for candidate discovery and job matching”
The platform serves both employers and candidates with distinct user flows and support pathways, creating network effects that strengthen engagement as scale grows. Separate support hubs reinforce two-sided product development.
“Product serves two distinct user personas: Employers and Candidates, with separate support pathways for each”
Multiple open product roles and hiring across engineering, sales, and operations indicate aggressive scaling and continued innovation in GenAI-powered hiring. This signals organizational commitment to long-term platform evolution.
“Multiple open product roles (Product Manager, Product Manager Integrations) indicate focus on GenAI-powered hiring experience development”
Candidates cite employer transparency and 24-hour response times as key advantages, while general managers report reclaiming 8 hours weekly through streamlined workflows. This dual-sided value proposition strengthens engagement and adoption.
“Employer responsiveness and transparency positioned as differentiator vs. traditional job boards”
Industry-specific AI for high-volume frontline hiring validates the specialized tool approach, supported by 500+ employer feedback. This differentiation strengthens product positioning and justifies premium adoption.
“Recognized in 2024 Gartner's Hype Cycle for High-Volume Hiring & Generative AI”
AI-powered candidate reconnection strategies address a critical hospitality hiring pain point, boosting interview rates by 10% and saving $3,500 per hire. This targeted intervention improves employer outcomes and retention.
“AI-powered candidate reconnection techniques save $3,500 per hire”
Quantitative metrics show 85% reduction in time-to-hire, 4x industry average hire rate, 66-85% time savings, 52-67% cost reductions, and 36 hours saved monthly per general manager. These operational gains directly translate to employer adoption and retention.
“General managers saved 36 hours per month on hiring administrative tasks”
The platform's simple, Tinder-like interface with one-click applications and minimal friction consistently drives user satisfaction and engagement. Candidates praise the intuitive design as a key differentiator that directly impacts retention and likelihood to recommend, directly supporting the primary engagement and retention metric.
“"It helped me find my part-time job with no hassle or extra work for me" - Jenny W., highlighting ease of use”
LANDED consistently places candidates in jobs within days to a week—significantly faster than traditional platforms like Indeed—while employers respond to matches in under 5 hours. This rapid placement creates immediate value for users and drives retention through quick, tangible wins.
“Employer response guarantee: 100% of LANDED employers respond in under five hours”
Users actively refer friends and family through peer recommendations with high satisfaction and recommendation likelihood, while the platform has achieved 500+ trusted brands, 100K+ blue collar workers, and partnerships with major chains. This viral referral dynamic directly drives engagement and retention.
“Word-of-mouth and peer recommendations are strong acquisition drivers mentioned by many users”
Better candidate matching and selection practices deliver 73% turnover reduction and 62% retention improvements. These quality outcomes strengthen employer satisfaction and platform stickiness.
“Cutting turnover by 73% through better hiring quality”
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