What Pulppo users actually want
Mimir analyzed 15 public sources — app reviews, Reddit threads, forum posts — and surfaced 15 patterns with 7 actionable recommendations.
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Top recommendation
AI-generated, ranked by impact and evidence strength
Build a shared inventory performance dashboard that shows network-wide deal velocity and commission splits
High impact · Medium effort
Rationale
The platform's core value proposition centers on network effects — 1 in 3 operations are shared across 70+ agencies, creating a flywheel where shared inventory drives engagement and retention. However, the current experience lacks visibility into the actual performance of this shared inventory model. Agents need to see tangible proof that sharing inventory leads to faster closings and higher commissions.
A dashboard showing real-time metrics like days-to-close for shared vs. non-shared listings, commission earned from inventory shared by other agents, and network-wide deal velocity would make the collaboration benefit concrete and measurable. This directly addresses the retention goal by giving agents a reason to log in daily and actively participate in the sharing economy.
Partners already cite growth outcomes like Diamond House's 45% billing increase, but these testimonials lack the granular, real-time feedback loop that drives habitual platform use. By surfacing performance data tied to the sharing model, you transform network effects from an abstract concept into a visible, trackable competitive advantage.
Projected impact
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6 additional recommendations generated from the same analysis
Virtual tours appear as a critical differentiator across 12 sources, but they're currently limited to 'select properties' or 'high-value properties.' This creates an inconsistent buyer experience and leaves most listings without the immersive visualization that drives engagement. The evidence shows virtual tours consistently appear alongside other rich media as part of a comprehensive property presentation, yet the selective deployment undermines the platform's ability to compete on visualization quality.
The platform provides extensive contact infrastructure — messaging, calling, scheduling, direct broker contact — but lacks intelligence about lead quality and urgency. With 12 sources highlighting agent-led conversion features, the current system treats all inquiries equally, forcing agents to manually triage inbound leads. This creates friction in the sales process and risks losing hot prospects to faster competitors.
The platform offers a collaborative workspace portal showing real-time property performance and market comparisons, but this requires sellers to actively log in and check. Most sellers won't do this habitually unless prompted by new information that demands action. The evidence emphasizes transparency and control, but passive access to a dashboard doesn't drive ongoing engagement.
The platform shows related properties and neighborhood navigation at the bottom of listings, but this buries a key engagement driver below extensive property details, media galleries, and contact options. Evidence across 3 sources shows these cross-browse features exist, but their placement suggests they're treated as secondary rather than core to the browsing experience.
Listings include some location context like nearby schools and amenities, but lack deeper market intelligence that sophisticated buyers expect — price trends over time, days-on-market for the neighborhood, inventory levels, pending sale ratios. This gap is notable given the platform's emphasis on transparency and validated information across the network.
The platform emphasizes selective onboarding and professional development for partner agencies, with testimonials highlighting how Pulppo challenges brokers to improve. However, this quality differentiation isn't visible to end users browsing listings. Buyers see broker profiles and contact options but lack signals about which agents are most responsive, successful, or highly rated within the network.
Insights
Themes and patterns synthesized from customer feedback
The platform supports comprehensive property discovery with advanced filtering across price, bedrooms, bathrooms, property type, amenities, and square meters across multiple LATAM markets. This capability enables targeted browsing for different buyer segments and improves conversion likelihood.
“Pulppo.com displays 1933 rental properties in Mexico with detailed filtering by price, bedrooms, bathrooms, property type, and amenities”
Pulppo has established significant market presence with thousands of indexed listings across multiple LATAM regions, dual currency support (MXN/USD), and positions itself as a leading advertiser on major Mexican portals. This scale and geographic coverage validate market fit and create network effects.
“Pulppo positions itself as the leading advertiser on Mexico's most important real estate portals”
Listings include detailed property data (maintenance costs, taxes, construction details, condition assessments) alongside contextual information (nearby schools, amenities) and similar property recommendations. This contextual layer supports buyer confidence and decision-making.
“Platform presents comprehensive property information including maintenance costs ($7,250), property taxes ($6,234), construction details (299 m²)”
Pulppo maintains selective agency onboarding with emphasis on partners committed to excellence and technology, supported by ongoing professional development. This quality-first approach positions the platform as 'the only technological real estate network' and reinforces partner trust.
“Pulppo positions itself as 'the only technological real estate network' in the industry”
Listings include related property sections and neighborhood navigation features that encourage continued browsing and increase time-on-platform. This design pattern directly supports engagement metrics by reducing friction in property exploration.
“Related properties and navigation options to other listings in the same neighborhood are provided at bottom of listing to encourage continued browsing”
The platform supports multiple currencies (MXN and USD) and flexible payment options to increase accessibility for international buyers in the LATAM market. This localization reduces friction for cross-border buyers.
“Platform supports multiple currencies (MXN and USD) for international buyer accessibility”
Pulppo achieved Y Combinator acceptance and major media coverage from CNN, Bloomberg, and Business Insider, along with $17 million in funding, demonstrating strong external validation. This credibility supports partner and user trust in the platform.
“Pulppo received Y Combinator acceptance, indicating recognition by major startup accelerators”
Listings prominently surface broker profiles with multiple contact options (messaging, calling, scheduling), clear CTAs, and direct messaging to brokers to facilitate agent-to-buyer engagement. This infrastructure reduces friction in the sales process and drives retention through lower barrier-to-action for buyers and agents alike.
“Each property listing includes clear contact and share buttons for lead generation and social distribution”
Real estate agency partners demonstrate measurable results—including examples like Diamond House increasing billing by 45%—and cite growth driven by Pulppo's technology, community, and market innovation. This validated impact strengthens partner retention and acts as proof of platform value.
“Diamond House increased billing by 45% with Pulppo's assistance”
Pulppo provides sellers with real-time access to property performance metrics, visitor feedback, and market comparisons, emphasizing transparency and control. This portal-based engagement model addresses a key seller need and supports retention through active platform use.
“Pulppo positions itself as a transparent, fast, and easy property selling platform for LATAM real estate market”
Half of sellers engage with the platform daily via mobile, with WhatsApp integration automatically capturing all seller conversations within the platform. This indicates mobile optimization and native messaging infrastructure are critical to daily active user retention.
“50% of sellers use the platform daily from mobile devices”
Pulppo delivers precise property valuations in record time with transparent, accurate market data and contextual statistics. These tools address seller uncertainty in pricing and build confidence in the selling process, supporting both engagement and transaction completion.
“Property valuation tool that is precise, aesthetic, and delivered in record time with accurate market data”
The platform offers AI capabilities including conversation monitoring, photograph analysis, and property valuation suggestions that improve agent performance and customer service quality. These tools directly enhance agent retention by making their work more efficient and effective.
“AI capabilities include monitoring conversations, analyzing photographs, and suggesting property valuations”
The platform consolidates multiple property viewing formats—high-quality photos, virtual tours, floor plans, maps, and street views—into a single interface. This richness of visual and spatial information addresses a core pain point in the buyer journey and directly drives engagement on listings.
“Platform offers virtual tours for select properties, enhancing buyer engagement and property visualization capabilities”
Pulppo drives engagement and retention by creating a flywheel effect where 1 in 3 operations are shared across 70+ agencies, and shared quality inventory is accessible to the entire community with validated information. This partnership model incentivizes agent participation and creates compounding value as the network grows.
“1 in 3 operations are shared within the Pulppo network, indicating strong collaboration and network effect among real estate agencies”
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