Mimir vs UserVoice

UserVoice pioneered the feature request portal — a public page where customers submit and vote on ideas. It's been a staple of B2B SaaS feedback collection for over a decade, and many companies still rely on it to understand what customers want.

The limitation of voting is well-known: it captures what your loudest customers say they want, not necessarily what would drive the most value. Power users dominate voting. Churning customers don't vote. The nuances in interview transcripts and support conversations don't fit into a voting widget. Mimir analyzes all feedback types equally and surfaces patterns that voting misses.

UserVoice excels when you have a large customer base that actively engages with a feedback portal. The voting data, combined with revenue weighting (showing which accounts want what), gives sales and success teams a direct line to tell product what enterprise customers are asking for.

The public portal also doubles as a communication tool — customers can see their requests, track status, and feel heard. That transparency builds trust, especially in enterprise B2B where customers expect a voice in the roadmap.

The fundamental difference is what counts as input. UserVoice processes feature requests — pre-digested asks from customers. Mimir processes raw signal — interviews, support tickets, analytics, Slack threads — and does the digestion for you.

This matters because customers often describe problems, not solutions. A feature request says 'add bulk export.' An interview reveals the customer is spending 2 hours weekly copying data because your API doesn't support their CRM. Mimir catches the root cause. A voting portal counts the symptom.